A Savage Journey to the Heart of the American Dream.
Beer Bike is a tradition at Rice University where alumni and current students come together to participate in friendly relay competition of chugging and bike racing. Back when the legal drinking age was 18, the chuggers drank beer and even though all teams have transitioned to water, spectators of the race keep up the tradition. Each year, the teams choose themes that pair drinking and wordplay.
The Graduate Student Association of Rice University chose the theme Beer and Loathing, a reference to the Hunter S. Thompson novel and film of the same name. This shirt design is based on the one of the more iconic movie posters in a style reminiscent of Ralph Steadman. The tagline is a well known HST quote:
“There is an ancient Celtic axiom that says ‘Good people drink good beer.’ Which is true, then as now. Just look around you in any public barroom and you will quickly see: Bad people drink bad beer. Think about it.”